# Criteo Uplift Prediction Dataset

Canonical source: https://ailab.criteo.com/criteo-uplift-prediction-dataset/

## Dataset Type

marketing treatment-effect benchmark

## Temporal Structure

logged ad-exposure/customer records; not a rich sequential state trajectory

## Actions Or Interventions

binary treatment/control exposure plus visit/conversion outcomes

## Suitability Note

useful for one-step treatment-response or uplift modeling; weak for world models because next-state dynamics are thin